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FINN, Germany’s fastest-growing scaleup for the second time in a row, is doubling down on their B2B offering: FINN JobAuto. This innovative employee benefit enables employees to subscribe to a FINN vehicle through their employer, and thus benefitting from 30-40% savings on monthly electric vehicle rates through a salary sacrifice model.
Automation lies at the heart of FINN's operations, with more than 20 million automated process steps executed daily. From the start, FINN has embraced disciplined automation standards, viewing them as essential to fast, reliable, and efficient service delivery. The goal was to fully embed this dedication to automation excellence in the FINN JobAuto offering, ensuring a smooth, streamlined experience and outstanding service at every customer touchpoint.
The core challenge addressed is providing an efficient employee benefit program. On the one hand, FINN JobAuto allows employees to choose and book vehicles within the state-of-the-art FINN ecommerce experience. On the other side, employers, typically represented by the People team, need a way to manage the benefit efficiently. The JobAuto Portal should provide the single platform, allowing employers to approve bookings and receive information required for salary conversions, thus facilitating a cost-neutral and efficient employee benefit offering.
FINN partnered with us to bring the JobAuto Portal to life – taking it from a prototype level to a fully functional product in just a few weeks. By leveraging flexible low-code tools and powerful automation, we delivered a fast, scalable solution with room to iterate based on customer feedback.
The solution we developed with FINN centers around three core components:
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Retool.com was setup as the central command center for employers to manage their car fleets and subscription.
It provides a simplistic, quick and intuitive user interface, offering:
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Make.com was established as the central hub for setting up the automation logic and integrating all involved tools.
The API connections created via Make enable seamless data flow between systems, such as
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SendGrid and Google Docs were combined to automate client communication and document delivery.
Using contract partner data directly from HubSpot, standardized contracts are automatically generated in Google Docs and sent via SendGrid - completely without manual intervention.
This setup ensures a fast, seamless, and error-free experience for FINN’s clients, eliminating delays and reducing the risk of human error.
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This project not only enhances FINN’s operational efficiency with their new offering, but also positively impacts their customers’ day-to-day operations.
FINN successfully launched their new portal at the end of March 2025 – just three months after project kick-off. Since then, the low-code platform and automation have already delivered tangible time and effort savings from the get-go.
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Employers can view, manage, and approve or decline new car subscriptions with just a few clicks in the new portal. Behind the scenes, automated workflows ensure smooth, standardized processes – eliminating the need for messy email back-and-forth.
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Fortunately, FINN was already using Retool and Make for various internal processes, so no additional setup for connections or accounts was needed – just a few quick adjustments, and we were ready to begin.
With a clear objective in place, we kicked off the project and maintained close communication with the FINN team throughout, incorporating feedback and keeping everything aligned with the agreed timeline. Within just four weeks, the first version of the portal was ready to be showcased to interested customers.
The project ended with onboarding the first external clients to the portal. The portal has been further evolving since then, driven by one of FINN’s Business Automation Managers. In the meantime, it is successfully serving numerous clients..
From initial kickoff to full project transfer, the entire journey took less than three months.
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